Through the strategic alliance of the Dubai-based Data Direct Group and SurveySparrow, the objective is to provide outstanding CX solutions for brands, enabling them to craft remarkable experiences for their customers, according to Rajiv Dalmia, Data Direct Group (DDG) founder and chairman. DDG has been a pioneer in the CX domain with its advanced tech solutions for over two decades.

Rajiv Dalmia, Founder-chairman of Data Direct Group

"The customer experience industry is poised to embark on a transformative journey. This collaboration promises to redefine the very essence of customer satisfaction, elevating it to unprecedented heights. With innovation at its core, the partnership aims to revolutionise the way customers engage with businesses, fostering deeper connections and seamless interactions," Dalmia said.

"For us, it felt like the perfect opportunity to join forces with a leading player in the Middle East as organisations in the region are increasing focus on enhancing their AI capabilities and CX infrastructure.

“By leveraging Data Direct Group’s proficiency in digital transformation services and solutions alongside SurveySparrow’s comprehensive omnichannel CX solutions, this partnership will empower organisations to promote loyalty, enhance brand equity, and offer more customer value", said Shihab Muhammed, who founded the omnichannel experience management platform in 2017.

It has served over 200,000 clients across 149 countries so far. With the establishment of a custom data center in UAE, SurveySparrow has bolstered its commitment to ensuring top-notch security measures for the Middle East region.

"There's no doubt that by harnessing these technologies, businesses can gain a deeper understanding of customer behaviour, enabling them to deliver personalised brand experiences and that is where this partnership comes in optimising customer journey mapping for an enhanced CX like never before," he added.

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Data Direct and SurveySparrow pair up for data-driven solutions in CX

The region's top customer-centric solutions provider, Data Direct Group, and SurveySparrow, a leading customer experience (CX) management platform, have partnered to revolutionise the customer experience landscape in the Middle East.